Why StreetSmarts®

I have a CRM and a sales portal. Why do I need StreetSmarts?

How is it different from a community or social network?

How can it help me ramp reps faster now?

 

I have a CRM and a sales portal. Why do I need StreetSmarts?

StreetSmarts is the first on-demand sales knowledge automation and collaboration tool, designed to complement CRM and SFA systems and help businesses ramp new reps faster. Companies are NOT currently capturing best practices, insights and know-how with either their Intranet or CRM systems. Intranets enable marketing to post static material to support the sales effort. CRM systems provide sales management a view into a forecast and enable sales reps to manage contacts, accounts, leads and opportunities. Little has been available to promote peer-to-peer collaboration among sales teams to improve sales effectiveness.

StreetSmarts complements existing sales portals and Intranets. Where sales portals and Intranets provide a repository of documents, collateral, and other static material, StreetSmarts provides the real-time unstructured information that sales reps often need to close business. Sales reps need a place to ask questions of peers and subject matter experts. Sales reps need to understand what's been working in the field and not. Sales reps need to use the mechanisms they do today in email and on mobile devices. StreetSmarts provide these additive features and can "hook" into a portal so there is only one place for a sales person to go for answers- whether it's know-how or materials. StreetSmarts will find all the information, even if the material is in the sales portal or Intranet.

 

How is it different from a community or social network?

Companies have tried to provide sales collaboration with intranets, sales communities, wikis and blogs. None of these products provides sales reps instant access to the answers they need to help move sales forward. StreetSmarts replaces portals, wikis and blog-based stopgaps with a comprehensive information-sharing platform. Using a Web browser, wireless device or email, reps can build and access their company’s sales knowledge and share information with their peers in real-time and in a organized, relevant fashion.

 

How can it help me ramp reps faster now?

CSO Insights estimates that for a company with a 50-person sales force, lost sales opportunities and increased training costs due to poor sales knowledge management can cost up to 60% of gross revenues. StreetSmarts is the first on-demand sales knowledge automation and collaboration tool specifically designed to enable rapid, effective training of new sales representatives. StreetSmarts empowers sales teams to instantly access relevant, proven sales insights, expertise, and best practices from their peers. For the first time, new reps will have access to more than collateral and training materials. StreetSmarts packages and tracks content for new reps to go so they can focus on the insights and best practices just for them. The result? According to one Executive V.P.,
"StreetSmarts has helped reduce the ramp time for our new reps by 60 days."